Ten Steps
To Prepare Yourself
for Online Marketing
Written and ©2001 by Judy Cullins
| Step 1. Buy an up-to-date computer with a 56k modem and Internet capability. Step 2. Open an email account. Bypass the freebies, because you need an email account from which you can send an attachment. You want to look professional. Step 3. Educate yourself about email, the Internet, and your own computer program. Take a community college or adult school computer and Internet program at low cost or free. You'll notice many others like yourself there, eager to learn. More advanced students will help you each step of the way. Step 4. Hire a one-on-one low-cost computer/internet coach, who can give you individual lessons if you don't want to attend seminars. They can help you proceed successfully with your eBusiness. Call your local high schools, computer schools or colleges for computer-savvy students. Connect with teachers, career centers, or student centers to start the ball rolling. Tell them you want an assistant. Be sure to follow up because schools are less business oriented and may not call you back. Step 5. Hire a virtual assistant because you are not only an author, you are a business! These assistants can send out emails, create appropriate folders of important contacts and lists, send out appropriate email and keep everything up-to-date and organized. Make them part of your virtual marketing machine at a very low cost. Use them as much as you want to expand your success. You will look like a successful author and business by adding new part-time staff. |
First Tips MORE Tips Dealing with criticism Starting your fiction book 15 Questions to help you write better Elements of the Query Bulletproof Your Nonfiction Proposal Dealing with tigers The role of the Literary Agent Plotting made easy. Writing for the Web; Find something to write about! Creating REAL Characters Do you hate being swindled? Dealing with thieves on the internet How to Sell a FREE ebook Promotional Powerhouse from publishing your own ebooks When your book goes
out of print |
| Step 6. Offer more than just your book to your potential buyers. Part of the plan is to allow automatic, ongoing sells for your lifetime, either on your web site or other booksellers' sites. Think of chapter excerpts, articles, tips, or how-to lists you can email free to prospective buyers of your books and special reports. Start a plan to sell other products that relate to your book. These could be eBooklets or eSpecial Reports. Keep your products virtual for easy sales management. Step 7. Include your four-to-six line signature at the end of each email you send with a benefit or special book you want to sell. Include your name, email address, Web site address and phone number. Separate your note's end and signature with graphics such as ==== or #####. Step 8. Market your book through writing short articles to submit to opt-in ezines. Use a search engine to fine ezines in your category or genre. Some ezine editors prefer only 75 words, but others will accept longer ones. When you send a longer article to the eMag editor, she may edit it for you. These people want and need your information for their eMags. They will include a link to your site through your Signature Box at the bottom. Step 9. Submit your articles to top web sites to multiply sales. If you write business or how to books, use the search engines to find them. Top sites get over 25,000 daily visitors usually. These sites need your content, and they will pay you handsomely by including your signature box on the bottom with a link to where your book is sold. Step 10. Create your own inexpensive book Web site. While it's possible to sell books on other publishers' or book sellers' sites, you need to look forward and eventually develop your own site. Authors without a site are like business people without email. You don't need a fancy Web site. Make your home page sizzle with dazzling ad copy and headings, and you'll sell books. One author put up a sales letter on his home page, "no divorce." So compelling, it sold over 150,000 copies of his book. |
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Judy Cullins, M.A., Publisher, Author, Book Coach Write Your Ebook or Other Short Book - Fast! Ten Non-techie Ways to Market Your Book Online Quadruple Your Web Sales in One Month with Free Articles http://www.bookcoaching.com 20 clients published since 1999!
You can subscribe to Judy's FREE ezine "The Book Coach Says..."
just send an Email to: Judy@bookcoaching.com Ph/Fax 619/466-0622
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Literary Treasures
Last Forever
The heroes of Homer still romp through the Trojan plains. The wisdom of Confucius still rings with truth. The last minutes in the life of Socrates shall never die. Christ rises triumphant from the tomb. The immortal works of Shakespeare shall yet claim the thespian boards of deepest space. Gulliver shall travel on forever. Maybe none of the writers you see working here at Tale Wins will ever be that good, but we intend to give them every chance to make it into the Literary Hall of Fame. Remember too, you don't have to be THE best to be proud of doing your best.
It is said you never get a second chance to make a good first impression.
On the web that is very definitely NOT TRUE. Writers on the web can change the ending of each story twice a day, or even change it every time a new visitor comes, according to whether it is a man, woman, or child visiting, or some other criteria entirely.
On the web you can go on improving your story any time and every time you feel like it. You can have your own web site and rearrange each page in it as often as you like. You can change the links and the navigation system as often as you like. If you aren't getting paid enough you can find better advertisers.
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