While traditional marketing can work for the book author or publisher,
the return is dim for the huge effort it takes. You must promote 90%
of the time to even get a milligram of attention. While you may have a
success or two, most of your efforts will bring poor book sales.
Ask yourself right now, what is working for me? What is not?
Traditional Book Marketing Method One:
|Sure, press releases can bring you attention, but it takes a lot of time to gather specific media or radio/TV producers' names. When I wrote "The San Diego Media Resource Directory" that took 50 hours to research, I had to also keep the media list up- to-date, ask editors and radio producers by phone how they wanted
to receive their releases.
Some preferred fax, others email and some insisted on snail mail.
I learned that you waste your efforts if your release doesn't go to the right person. Many authors make the mistake of sending the release to the book editor. He gets hundreds each month, and will pay no attention to anything you send if you are self-published.
Like agents and traditional publishers,
Another problem is the sheer numbers of releases you send out. Don't relax after you send one or two releases. Think in terms of at least five a month.
Promote your product for less:When trying to market your product, don't spend a ton on advertising that might not even work! Stick to good old fashion promotional items. Hand out calenders with your book release date already printed on them, hand out personalized pens at a book signing! Whatever your product or business may be, logo items always work when you want to get your name out into the world. Purchase fun stress balls in any shape, size, design, and color imaginable!
Ninety-five percent releases are ignored and tossed into the round file. Why? For many reasons, but check to see if you include a compelling heading, a human-interest story, a list of how-tos, or a present-time news analogy.Ask yourself, " Is it under one page, double-spaced? Did I construct, organize and freely give the solutions that my book or service offer for my readers' problems?
Your news release should not be about your book, but give actual solutions the media readers and radio audiences can use.
My first published press release responded to an article on the editorial page about the "Three R's." My headline was "School Need to Teach the Fourth "Rapid Reading."
After discussing the background problems of reading circles, I included the benefits of rapid reading, and gave nine how-to solutions. The publisher not only loved the article, but also came personally to my home to take my picture. I used the piece for marketing to corporations.
Most people don't realize the purpose of the press release is to attract the editor by the collar, so he or she will want to do a feature story on you. Make your headlines sizzle. "Seven Ways to Sell More Books Than You Ever Dreamed Of" got a feature story which attracted 90 people to a seminar by the same name.
|The coach sold $550 worth of books, gained four new book-coaching clients worth $2000, enrolled 15 in her weekly seminars, yielding 24 clients published within a two-year period.
Traditional Book Marketing Method Two:
Judy Cullins: a 20-year author, speaker, and book coach,
helps entrepreneurs manifest their book and web dreams. Her eBk:
"Ten Non-techie Ways to Market Online" can be found at
For the best deal of all, send an email to mailto:firstname.lastname@example.org
for a free sample of The Book Coach Says... included in the package are 2 free
eReports mailto:email@example.com Phone 619 466-0622 to speak with Judy personally.
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