Written by Lin Stone
Design and Layout Copyright � 1999 by Browzer Books
ALL Rights to Original Work Reserved to the creators.
Leon and I had been on the farm together, years ago -- two men on a shovel and vowing that someday, someday we were going to make it, and make it big. When I saw him at the big state sale I ran over and hugged him.
The farm takes a lot out of you. There was nothing left of Leon but bones. His face was drawn and haggard as he perched back on his tailgate.
There was a beautiful cedar chest and two porch swings he'd made himself sitting on the ground about 12 feet away. I sat down beside him and opened up the most popular subject in the world -- the good old days. As we talked, a lady walked up to look his merchandise over, then walked off. Leon never said a word, just watched her go.
I marveled at that. He was rich enough to let a customer walk off! "How much are you selling?"
"I haven't sold a thing today," he admitted. "I didn't sell anything at all last week either. But the week before that I sold $200 worth."
I studied the chest: It was 30" tall, 24" wide and 48" long, hand finished.
"You're sitting on a goldmine," I told him. A chest like that is selling for $500 downtown."
"All I want is a hunderd dollars," he sighed. "And I ain't getting it."
Another customer walked up, looked at the chest and called his mate over. After studying the inside they nodded, and walked away. Leon watched them go, sighing. "I sure wish somebody was interested enough they would ask me something. But nobody today has asked me a question."
I almost fell off the tailgate. "You mean, you don't do ANY selling?"
"I let my merchandise do my talking," he responded.
"Do you at least have some business cards?"
"I've been thinking about getting some," He sighed. "I should order them next week, sure thing, don't you think?"
We'd been on the farm together. I wanted Leon to make it. I decided to show Leon just how easy it was to sell. "Do you mind if I tell the next people something?"
He didn't mind a bit.
Minutes later there was someone there. I leaped up and told him that the cedar chest he was looking at was discounted to $100, and "we" would custom-build a chest just for him if he wanted one that looked any different. "Well, I want one with a false bottom."
I signaled for Leon to come over. "He wants a false bottom, six inches deep and all the way across. Can you do that?"
"It would have to cost more," Leon protested earnestly.
"How much more?" asked the customer.
Leon paused, swallowed, then ducked his head and muttered: "$125!"
"How much for the whole thing then?" asked the customer.
Leon was confused.
He glanced at me, then the customer.
"$125," Leon whispered.
He was even more confused when the customer jerked his billfold out and paid him on the spot so Leon would be sure to bring the chest next week.
"See how easy that was?" I asked.
His eyes rolled. "I could never push my way over to talk to him like that."
"Leon, you're in business now, so you'd better start acting like a businessman, or head back to the farm."
"Oh, I'll never go back to the farm," he vowed.
He stared at the money in his hand as if it were a cottonmouth, then shoved it into his pocket.
When I came back an hour later Leon was back perched on the tailgate while a couple looked his merchandise over. As they walked off, he sighed. "You know, this selling is so tough, the farm looks better all the time."
I nodded in sorrow, and walked on.
Leon was sitting on a goldmine.
He was eating dirt.
These are my best FREE Promotions tools.
FREE PUBLICITY AVAILABLE PRweb: Press releases are one of the most effective ways to generate publicity for your site. If written well, they can be very effective. Your well-written press release will be distributed free of cost using Prweb.
Announce It America! submits all of your page URLs to 300 search engines, indices, FFA links, classifieds, etc. at one time. You can start the submission and then surf the Net in a different browser window.
The Promoter will submit all of your page URLs to 800 search engines, indices, FFA pages, classifieds, etc. at one time. You can start the submission and then browse the Net in a different window. The Promoter will let you know when it's time to resubmit your site.
Associate-it Free Submit lets you submit all the pages in your site at one time to 24 major search engines. You can watch the submission results as they happen. Or, you can surf the Net as usual in a different browser window.
Are you ready to supercharge your site's horsepower for free? Jim Tools will promote your site to 400 search engines and indexes and over 200 Free-For-All (FFA) links pages. At Jim Tools you will also find a complete tool chest to help you get your site READY for submission -- tools like a meta tag generator, link checker, et al.
http://www.selfpromotion.com works so well that I volunteered to pay them $25.00 and have never regretted the decision.
Here's one last sales tip: "Our secret of sales success is numbers. We go door to door, store to store, and floor to floor until there ain't no more."
Carla specializes in stores that have signs that say: NO SOLICITING. Does that mean she ignores those signs and walks in anyway?
"No. I never ignore one of those signs. In fact, I always bring attention to it. I walk in and say: I WANT TO MAKE SURE YOU KNOW I HAVE SEEN YOUR NO SOLICITING SIGN. I AM NOT EXACTLY SOLICITING. I JUST HAVE SOMETHING HERE TO SHOW YOU. I KNOW YOU AREN'T GOING TO BUY ANYTHING. SO I JUST WANT TO SHOW YOU WHAT I HAVE AND THEN I'LL BE ON MY WAY."
How to Start your own RADIO station, at home.
Here's How I Did It, myself.
How To Make Your Business Letters More Powerful
How to Start and Run your own Firewood
Just because you don't have a degree in server management doesn't mean you can't get into
the web hosting business.
Here is an example of how one HomePreneur took
advantage of the fact baby videos are among the top 10 toy-related products purchased by mothers or received as gifts.
Do you want 342 Winning Headlines you can copy and steal to advertise any kind of business you have? Click HERE to receive access to this title, and many other books just as good.
Make More Money taking portraits as a professional Photographer
Press Release Magic Have you ever wanted to generate $1,000's worth of exposure by writing and submitting your own press releases? The competition is fierce, with only the very best press releases making it to the editor's desk, much less into the hands of the public. There are certain rules to play by when dealing with your media contacts. Courtesies and common sense both play an important role in how they view your news. And don't forget to take into consideration the local tone and flavor of your own community's press. Download this important book today.
Hang Your Career Up In Chains. RIGHT CLICK on this
link and take advantage of the Free training available in this unique art form.
Three Old Marketing Tactics that still work, and every business should implement.
Some wholesalers want you to sign up, sign in, and sign out. What do they think this is, a game of peeky-boo? They have you jumping through hoops, dangling like yo-yos and waste your time on top of that. Well, Phooie on Hughie. Here is a list of No fuss, no muss Ebay resources you can deal with day in and day out, just like they needed you as much as you need them. Give them a shot. Check these suppliers out today and rack up your own list of favorites.
Before opening Gary's book "ReBrand Profits" I would not have believed ANYONE could make this subject lively, much less produce a book as fascinating as this one is. I was overwhelmed with the depth and substance. I was awed by the examples set forth. Best of all, I became determined to put every one of his strategies to work for me and the clients I have. Best of all, Gary brings this immensely profitable marketing avenue to you for FREE! Even if you don't have a book of your own to rebrand, Gary will show you how to get hundreds of them. Download your free copy today!
Make Money as a Fundraiser. I am much more ambivalent about presenting this book. However, I'm also sure this is one book you will definitely want to keep around so save it to a safe place. The first third is nothing but a pitch for a traffic generating system. How good that system is I don't know and don't intend to find out. However, the other two thirds of the book is the genuine article. It is full of hard-hitting information that will launch your career in fundraising right to the top. So, I am including the book, but suggest that you use the scroll bar on the right hand side and go down one third of the way before you ever begin reading.
How to Become a Virtual Assistant. The more we do our own clerical work independently for our small business, the more we see how great the need is for virtual assistants who can cater to the small business community on the web.
Find Out More About Everything Worth Insuring in Your Life