Even if you already know how to write sizzling ad copy I do suggest that you start with BEFORE YOU WRITE THE PERFECT HEADLINE because writing good ad copy only works on the web AFTER you get a stream of traffic that is looking for what you want to be selling.
I know, I know.. there's all that slick advertising on the Internet -- put out by "gurus" -- that says all you gotta do is fake the words right and the sales will chase you down the streets like a truffle hog looking for treats.
But, let's compare these apples they are shining up to the oranges you see in advertising offline and see where we end up. First question.. Would you pay $10,000.00 to have your finest sales letter decorate the pages of a magazine that only has 1,000 circulation?
Hopefully you added, "Of Course Not!"
On the Internet, the circulation must come first, before you do any advertising there.
Targeted traffic comes second,
Good navigation must come third.
Decent looking pages must come fourth.. And, THEN you start pouring your heart and soul into producing your sales literature,
and NEXT you do your testing, and your split testing, and finally, after you are good and rich, you limber up beside the Big Guns that can make you RICH OVERNIGHT and say, Do Ya Want Ta JV?
Simple, isn't it? Well, when all you have is 1 horse and half of a carriage, it needs to be REAL simple.
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