How To Master
Copyright 2004, Dan Lok
Your #1 weapon in advertising will always be...
I am not a born salesman.
If you know my story, I didn’t even have a word of the English language on my lips when I first moved to North America. (Even now, my spoken English is not all that great and it comes with an accent that would put Arnold Schwarzenegger or Jackie Chan to shame.)
No, I wasn't born to sell. I had to learn selling... the HARD way: making embarrassing mistakes, blowing deals right and left, losing clients... and going to outrageous extremes trying to identify the world-class salesmen who would teach me the way to do things right.
Well, it's taken a few years... quite a few years, I'll admit, but now I've identified the "tricks of the trade" of selling.
What Took Me Years Will Be Yours In 3 ½ Minutes Flat!
Dan Lok is the World’s First Quick-Turn Marketer, with
a proven track record of selling over $17.3 million dollars of merchandise
and services. He’s the rebel copywriter who’s created hundreds of
money-making ads and sales letter for over 39 different industries. And now
you can get inside the head of one of the world’s top copywriters without
paying a dime at
Save More Money
on ANY type of Insurance
Tricks of the Trade
That's right! Although every year, trillions of dollars worth of
goods and services are bought and sold -- billions through the mail
alone -- people actually don’t like the IDEA of being sold.
* I handle every single one of your objections...
Tricks of the Trade #2
With each sales pitch you create, you must focus on the need or
desire that your product will satisfy.
Tricks of the Trade #3 -
Even When They're Sold,
People Need To Satisfy Their Emotional Decisions With Logic
Even though people buy for emotional reasons, they need to feel that their decision was backed by solid logical reasons.
Think about TV commercials for cars. They offer a perfect picture of "justification."
Here's how they work:
First, there's a stirring image of the car itself – beautiful, stylish, new. (In your head: Wow! That car looks cool...)
In the background, there’s a mountainous landscape (In your head: Wow! That's rugged... like me!) or a five-star hotel (In your head: Wow! That car would give me status."
And, of course, no car commercial would be complete without a beautiful, sexy woman. (In your head: ...let's not go there!)
Next, you see an interior shot to show how luxurious your life will be with this car. You get to listen to state-of-the-art sound system. (In your head: Hmm... I can listen to my favorite music.)
Then, there’s a shot of the car driving by the ocean. Put it all together and you have an effective 20-second movie that’s designed entirely to appeal to emotion.
But wait, the car commercials don’t stop here.
Oh...no way. At the end, they "get down to business" with numerous bits and pieces of information – the size of the engine, statistics on fuel economy, speed, weight, interior space, rankings in national survey, financing information and customer satisfaction reports, and so on.
It flashes by at lightning speed, usually so quickly that you can't read it.
But Don't Worry: All This Data Isn’t Meant To Sell The Car.
It’s included to make YOU feel good and justify the decision you’ve already made. (I’m gonna buy that baby now or when I got some money because it's the SMART thing to do!)
The lesson: People CAN be convinced, when the facts are explained, when the risk is taken away, and when their deepest, most selfish desires have been tickled and nurtured and seduced.
All right, time’s up! Whew... right on time. 3-½ minutes. (Hey, I don’t just always “hype” the headline to get you to read my stuff, do I?)
Until next time...
Here's How I Did It, myself.
How To Make Your Business Letters More Powerful
How to Start and Run your own Firewood Supply Business.
Just because you don't have a degree in server management doesn't mean you can't get into the web hosting business.
Here is an example of how one HomePreneur took advantage of the fact baby videos are among the top 10 toy-related products purchased by mothers or received as gifts.
Do you want 342 Winning Headlines you can copy and steal to advertise any kind of business you have? Click HERE to receive access to this title, and many other books just as good.
Make More Money taking portraits as a professional Photographer
Press Release Magic Have you ever wanted to generate $1,000's worth of exposure by writing and submitting your own press releases? The competition is fierce, with only the very best press releases making it to the editor's desk, much less into the hands of the public. There are certain rules to play by when dealing with your media contacts. Courtesies and common sense both play an important role in how they view your news. And don't forget to take into consideration the local tone and flavor of your own community's press. Download this important book today.
Hang Your Career Up In Chains. RIGHT CLICK on this link and take advantage of the Free training available in this unique art form.
Some wholesalers want you to sign up, sign in, and sign out. What do they think this is, a game of peeky-boo? They have you jumping through hoops, dangling like yo-yos and waste your time on top of that. Well, Phooie on Hughie. Here is a list of No fuss, no muss Ebay resources you can deal with day in and day out, just like they needed you as much as you need them. Give them a shot. Check these suppliers out today and rack up your own list of favorites.
Before opening Gary's book "ReBrand Profits" I would not have believed ANYONE could make this subject lively, much less produce a book as fascinating as this one is. I was overwhelmed with the depth and substance. I was awed by the examples set forth. Best of all, I became determined to put every one of his strategies to work for me and the clients I have. Best of all, Gary brings this immensely profitable marketing avenue to you for FREE! Even if you don't have a book of your own to rebrand, Gary will show you how to get hundreds of them. Download your free copy today!
Make Money as a Fundraiser. I am much more ambivalent about presenting this book. However, I'm also sure this is one book you will definitely want to keep around so save it to a safe place. The first third is nothing but a pitch for a traffic generating system. How good that system is I don't know and don't intend to find out. However, the other two thirds of the book is the genuine article. It is full of hard-hitting information that will launch your career in fundraising right to the top. So, I am including the book, but suggest that you use the scroll bar on the right hand side and go down one third of the way before you ever begin reading.
How to Become a Virtual Assistant. The more we do our own clerical work independently for our small business, the more we see how great the need is for virtual assistants who can cater to the small business community on the web.
Find Out More About Everything Worth Insuring in Your Life