The SPECIALTY Niche 

Atlanta, GA (December 2004) - The internet has become an extremely powerful employment advertising tool. In contrast to conventional advertising, the internet offers users much broader reach. Results are delivered faster and at less expense than most traditional advertising methods. Today, many recruiters and employers consider ‘on-line’ job advertising an integral part of their daily recruiting process. The question is how to utilize on-line recruiting to achieve the best results.

The use of ‘niche’ or specialized job boards is definitely on the rise. Marketing and advertising of these ‘niche’ sites is highly targeted toward the professionals and employees of the specific industry it serves, attracting a significantly increased number of job seekers, having the experience and specialized skills, particular to that industry.

InsuranceWorkForce.com, a leading ‘niche’ insurance job site, also cross-posts all of it’s insurance job ads with TopUSAJobs.com, a national top job board having the fourth largest listing of USA jobs on the internet, resulting in substantially greater exposure for it’s advertising customers.

Barbara Krueger, founder and CEO of this insurance job site, is an industry veteran. With more than 25 years in the business, she understands the recruiting challenges faced when it comes to attracting and hiring the kind of talent and top notch professionals particular to the insurance industry. "We’re working hard to be the industry’s first choice in employment advertising. A virtual one stop insurance job site, linking employers and recruiters with job seekers that have the experience, skills and specialized training necessary to get the job done," says Krueger.

The site offers insurance job posting, several fee based cross-posting options, free insurance job search, automated job alerts, resume database, salary surveys, a career center and more. Job seekers are always free to search and post their resume. Employers and recruiters pay a fee to post their insurance job opportunities and access the resume database.