Search Engine Marketing 101:
by Robin Nobles
|Have you ever wondered what a search engine sees when it visits your site to add the site to its index? Once you look at your site with the same laser focus a search engine uses you'll never again put up a bad page.|
Save Yourself Some BIG Money.
Compare These Power Providers With Yours.
|Do you realize that a search engine does not
see ANY of the beautiful graphics or the fancy Web design?
Do you know that it only sees the source code, or the "skeleton" of your Web site?
One very important thing that you need to remember is: the search engines like simplicity. The simpler your Web site is, the easier it is for the engine to determine what your Web site is about. And, if the search engine can determine exactly what your Web site is about, you have a far better chance at achieving top rankings under the keyword phrases that are important for your online business.
Let's look at this concept in action with an actual page I recently created for one of my online businesses: Search Engine Workshops.
As you can see, it's a very plain, very simple page that was not created to be the "main" or "home" page of a Web site.
Rather, it was created to pull in traffic through the keyword phrase, "search engine seminars."
What I really want you to see is the source code of the page. So, when viewing the page, click on View on the top menu bar, then Source or Source Code.
The most important part of a Web page is what appears at the very top of the page.
Why? Because a search engine starts at the top of the page and begins moving down as it indexes.
There is a New Search Engine out ready to go on a rampage through eight billion web pages and find the exact information you want.
Make Money From Your Search Engine Learn about the most exciting advertising opportunity to hit the web since Google walked in unannounced less than ten years ago.
Submit your website to my Deep Six list of directories and you'll be getting traffic faster than a speeding bullet. Hey, that's not hype you hear. This is a fact nobody wanting good web site traffic can afford to ignore. In a matter of hours, not months, you could be getting targeted traffic right to your door step, just like you were paying Google or Overture fifty cents for each click. What's so great about getting listed in the Deep Six list of directories is that once you are listed it is very seldom that you will be chucked out. Some of the directories still linking to me now were initiated way back in 1997. My cost for all that wonderful, PAYING traffic? Nothing. Not one dime. Now, I submitted by hand back then. And you can do that too by clicking on any of the links in the Deep Six list of directories. But Click HERE and I'll show you how you can be submitting to almost 300 directories at a time, with just the touch of a little button!
|So, what appears in the head section of your Web page is very important,
because the head section is at the top of the page. Let's look at the head
section of the source code:
TITLESearch Engine Seminars--your path to success on the Web!/TITLE
META NAME="keywords" CONTENT="search engine seminars, conferences, workshops, CONFERENCES, WORKSHOPS, Conferences, Workshops"
META NAME="description" CONTENT="Have you considered attending a search engine seminar to learn how to take a struggling Web site and bring it to the top of the rankings?" /HEAD
|There are only three tags in the head section of this Web page: the title
tag, the keyword META tag, and the description META tag.
Because the title tag is in the head section, and because of the importance that most engines place on the tag, it is considered one of the most important tags on your page, so it should always be the first tag in the head section. Notice that in the title and keyword META tag, the important keyword phrase (search engine seminars) appears as the first words in the tag.
In the description META tag, the keyword phrase is still toward the beginning of the tag, as opposed to the end. In other words, where you place your keyword phrase in the tags and content of your page is important. If you place your keyword phrase toward the beginning of all of your important tags and toward the beginning of the contents, you're "proving" to the engines that the page is really about that particular topic.
Your description META tag may appear in the search engine results as well and is considered important by the some of the engines. So, when you create your title and description tags, remember two things: put your keyword phrase toward the beginning of the tags, and make the tags captivating and designed to pull in traffic.
Think of it this way. If your site is #10 in the search engine rankings, but if the sites above yours haven't gone to the trouble to create appealing titles and descriptions, a search engine user may skip over those sites to visit yours.
This is the image, or graphics, tag for the Search Engine Workshops banner that appears at the very top of the page. Notice that the engine doesn't "see" the graphic itself. It sees the name of the graphic (banner3.jpg), and it sees the ALT text that describes the image. It sees the width and height of the graphic. But, it doesn't see the graphic itself. So, the engine doesn't know that the graphic says, "Search Engine Workshops."
Next, look for this tag, which directly follows the image tag: H1 ALIGN="center"FONT FACE="Arial"Search Engine Seminars/FONT/H1
An H1 tag is a heading tag, and heading tags are very important to a Web page.
Try to put a heading tag at the very top of your page, if at all possible, and use your important keyword phrase in that heading tag. When you look back at my actual Web page, do you see the words "Search Engine Seminars" right under the graphic? That's the heading tag.
Now, look for this tag in the source code: PFONT FACE="Arial"Is your Web site achieving the success that . . .
This is where the contents of the Web page begin.
Look on the actual Web page and find the text: "Is your Web site achieving the success that . . ."
So, let's visit your site on the Web. View the source code. What's in the head section? Are your title and description tags using the keyword phrase that's important for that particular page?
Are your title and description tags captivating and designed to pull in traffic? Each page of your site should have different title and description tags, and those tags should be based on the focus of that page - what that page is really about: in other words, its keyword phrase.
How many graphics do you have before the actual contents of your site? If you have a lot of graphics, navigation bars, or buttons before the contents of your page, the engine has to sort through all of that source code before it gets to the actual keyword- containing content.
Are you using a heading tag that contains your important keyword phrase toward the very top of your page? Is your keyword phrase used in the first paragraph of the page? Is it used in several places throughout the page? Look back at my page.
Notice that the keyword phrase, search engine seminars, is used as link text to describe several links.
Study your own site carefully, and apply these guidelines to your pages. Doing whatever you can to push your important keyword phrase toward the top of the page and toward the beginning of your tags is the first step toward having a successful Web site that's ranked in the top of the search engine rankings.
Copyright © 2002 Robin Nobles. All rights reserved.
Authors and writers, Note, as I did while reading this article: The advice on sequential order placement given here for html web page production will serve just as well for the layout of any article you are writing for the web, or offline.
If you would like to learn more about how to achieve top search engine rankings, visit: http://www.searchengineworkshops.com/articles.html
Or, sign up for online training at: http://www.onlinewebtraining.com/courses.html
or 3-day search engine marketing workshops at: http://www.searchengineworkshops.com.
Robin Nobles, Director of Training, Academy of Web Specialists, has trained several thousand people in her online search engine marketing (http://www.academywebspecialists.com) training programs.
Visit the Academy's training site to learn more (http://www.onlinewebtraining.com).
She also teaches 3-day hands-on search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).
Click HERE to actually SEE what the search engine sees on your page.
Keep up with all our new articles and freebies.
Should You Refinance Your home? * Travel the World, and get paid for it.
The Truth about Virus Dangers
There ARE ways to protect your computer!
Actually, we'll be publishing an entire series
on How to Guard, Protect and Rebuild your computer.
|Write Better||Learn the Basics||YOUR World|
| Tips for writing better |
Books for writers
apostrophes, a gentle introduction
Learn how to Hyphen-ate
Easy Research for writers
Big Screen writing
Proposals for Nonfiction
Free Plots to use
Ring in Writing Assignments
Read My News
Writer's Showcase *
Using transition words
Abe Linkin Page *
Writing for Kids *
Protect Your Work *
Building web pages *
Are you feeling hopeless?
How to Avoid the High Cost of Conventional Promotions and Still Sell More Books.
Don't be Buried Alive!
Better Query Results can be YOURS!
Miniature Horses,, how would you rewrite this article?
Free Software for writers * Practice Makes Perfect * Learn to use the new Talk and Type software. * Piggyback the Hollidays for Free book publicity. * Create a bottomless notebook to spark new story ideas any time you need them.|
Using Description to Drag your readers into your story.
Break into a Food Writing Career.
The Secret of Success, according to Lucy Goosey.
Watch out for the Land Gurus
Just The Writer... when the movie makers take over the book, where does the writer go?
800 words and phrases that SELL!
|Hit it another lick * Stop SPAM! * There is only ONE WAY Sex will Sell on the web. * nonfiction titles * fiction titles * Free Report, Five Reasons To Check Your Credit Report. * MY bookmarks. * Simple Calculator for writers. Improve your web site's search engine ranking * Add your site URL to my site * |
Make Money From Home
Add music to your site? Click HERE to see just how easy it can be, and for more information on a company you want to avoid.
Newsletters that flop, and what to do to avoid a similar fate.
Productivity starts with awareness of what works and what does not. It continues with examining what needs grease, or other needs. Search for what you need in order to rev up your writing.
Copyright © 2008 by
Earl H. Roberts
PLEASE LEAVE A MESSAGE WHEN I'M GONE,